The Franklin, Chicago IL
Challenge
With 2.5MM ft, 222 W Adams & 227 W Monroe has been home to global corporate tenants AT&T and USG for decades. Now owned by Tishman Speyer, this Class A downtown Chicago property in the heart of Chicago’s Loop needed to be reinvisioned to be relevant to a new era of tenants.
Owner
Tishman Speyer
Architect
Skidmore, Owings & Merrill
Delivered
1992, with a lobby renovation in 2015-2016
Location
222 West Adams Street & 227 West Monroe Street
Chicago, IL
Property type
Commercial Office
Size
2,500,000 SF
Floor plates up to 36,000 SF
achivement
LEED® Silver for Existing Buildings™
Solution
Getting to An Ideal State: Collaborative Planning
Through Torque’s collaborative Ideal State planning process and full-team workshop, Torque defined five key points to guide positioning, story and messaging. Once we identified and aligned the team around the property’s strong sense of hospitality and service, we were able to build a warm, welcoming and modern property identity.
Campaign Concept and Activation
It’s Not Fiction. It’s The Franklin.
The possibilities are limitless. The place is The Franklin. Welcome to a building where the services and amenities are so extensive and unique, they feel like a dream—but they’re completely real. No pinching required.
Campaign Concept
