Wilson Volt Packaging Design
Wilson ventured into the low-cost golf ball market and hired Torque to develop an opening-price-point ball, which involved creating a positioning for the line, product names and design packaging.
Torque delivered a simple product story in strong visual and verbal terms, creating two very different golf balls – Volt, with “Shocking Accuracy and Deadly Power,” and Diablo, promising to be “Sinfully Long and Wickedly Accurate.”
The final product devleopment included a full product identity, packaging, and promotional components.
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