Wilson had developed a newly formulated ball that offered livelier, longer lasting play. To bring it to market, Wilson engaged Torque to give the racquetball packaging a new energy and distinct appeal for highly competitive players. They also wanted a packaging design that would be difficult to copy.
Fresh from successes in repositioning Wilson’s Tennis products, Torque proposed
a square can for racquetballs as well. Torque delivered distinct product stories and packaging that appealed to the urban street energy of the sport. The dynamic can designs have been embraced by the sales team, resulting in strong sell through.
