Wilson Jack Packaging Design
Wilson’s golf division wanted a distinctive recreational golf ball and brought Torque to the creative table. Torque evaluated the golf markets and created “Wilson Jack,” positioning the new, fun-loving ball with the tagline, If You Think There’s a Longer Ball, You Don’t Know Jack.”
Torque went on to extend the Jack personality, developing retail packaging and sales-force and consumer-launch campaigns, including POS and field marketing. International markets were addressed through multi-lingual packaging and other market-specific considerations.
Wilson Jack sold strongly into key retail accounts, including Wal-Mart, doubling Wilson’s mass merchant golf ball business. Jack became Wilson’s biggest selling golf ball, winning Wilson’s Product of the Year Award.
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Awards & Recognition
2002, Wilson Product
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