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Wilson Jack Multimedia
In order to bring Wilson's Jack ball to life for the sales team and to give
it market appeal, Torque developed a series of materials, including a sales
video. The video became a personality overview that depicted the playful and
saucy personality behind the brand. The intent was to show the sales team
how Wilson was creating an emotional appeal for the recreational golf tribe
rather resorting to the typical dry technology promise.
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