Wilson Golf

Branding Program
  Jack
  Volt
· Diablo
   
Packaging Designs
Sales Support
Multimedia
Advertising / POS

Wilson Diablo Branding Program

Diablo was named and branded as the second ball in Ultra’s entry-level golf ball line. Torque chose a playful and hip identity to express the ball’s “sinfully long” and “wickedly accurate” promise. Again the logo, a classic tattoo style devil’s pitchfork, was designed for easy recognition.