Visual
Identity
People define up to 70% of their
experience
from
their sense of sight. Needless to say, visual branding is
crucial, particularly when it has to compete in the onslaught
of
commercial marketing media.
Torque designs identity systems
for collateral and product packaging in ways that are consistent
with the brand. Often, under-experienced designers will fill
requisite design needs, logos and packaging without fully
understanding the implications of their decisions. Even if
slightly off, these designs can send the wrong signals to
prospective
customers.
As part of the branding process, Torque works
with clients to understand their brand promise in visual
as well as verbal terms. We review symbols, colors, design
options,
then address logo design, collateral materials, and applications
to other print, Internet and video media applications.
Visual
identity is not an aesthetically driven process—it's
a deep
marketing
consideration. If you are planning a visual identity design
project, call Torque to discuss how we've integrated visual
identity with brand identity for
others,
and how we can do it for your business.
|
 |
