Tribal Intelligence
Tribal Intelligence is Torque's proprietary method for understanding groups of like-hearted people, their emotional links with brands, and how brands play a part in drawing them together as tribes. By developing Tribal Intelligence, we can see audiences as social groups, not statistical profiles. This helps us determine what motivates consumers, when they are buying, and how to shape the brand experience.
We develop Tribal Intelligence through a Discovery process, studying marketplace and business information. With special emphasis on the relevant human signs and signals, we draw out the biases and motivations behind social brand behavior.
Torque hunts down the core human issues -- engaging people and sustaining brand relationships with communities.
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