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The Island on Lake Travis Web
Site
The Prime Group, Inc. originally developed The Island on Lake Travis as a senior community in the early 1980s. When Prime chose to convert the development to condominiums, they drew on our expertise in speaking to luxury markets on the web. The target tribe for the Island was affluent and pursued a very active lifestyle.
Our online solution for the Island appealed to this tribe by creating a sense of energy through a tasteful marriage of Flash animation and lifestyle photography. The resulting web site beautifully showcased the Island's amenities, and generated sales leads in its very first weekend on line. View
the website.
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