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The Prime Group, Inc. Corporate
Logo
The Prime
Group,
Inc. was
satisfied
with its
corporate
logo. The
mark, a
pair of
corinthian
columns,
communicated
classical
values of integrity and strength, and had served the company
well for 25 years.
Torque
recommended
a refresh,
to simplify
the mark,
and make
it even
more iconic.
The type
treatment
showed
its age,
too. Our
solution
preserved
the logo's
stately
good looks,
and brought
it up to
date with
an appealing
directness.
Even an
icon can
use a nip
and tuck,
now and
then.
Its reinvigorated corporate
identity in place, Prime invited us to tackle its brochure and web
site.
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