Having a successful relationship with each of these audiences requires a systematic process of developing Intelligence and formulating insights into their needs. Torque’s Tribal Intelligence® is the result of this deep inquiry into each community. We use this following framework to help our clients establish their Tribal Intelligence.

Identify

Determine like-minded, like-hearted groups. Initial insights into customers, partners and investors and their unique needs.

Immerse

Determine their desires, needs, vision, and pain. Conduct focus groups, web surveys, interviews, trend analysis

Profile

Create customer and influencer profiles. Define highly specific segments: i.e. - digital natives in cyber communities; serious time-suck adult gamers, elusive entrepreneurs seeking like-minded communion on their lonely drive for achievement

Discover Habitat

Find where the tribe goes to learn acquire, express and commune. Map the places where they spend time and seek contact, where they can be reached meaningfully by web, events, print, media, email

Script

Create reinforcing communications that uniquely compel, and are used at the touch points where customers converge. The Value promise is presented consistently across the most relevant web 2.0, mass, direct, sales, event and customer service programs