"Torque’s sense for our 200-year-old brand and our worldwide marketplace, equipped them to design brand standards for our licensees that linked our flagship spirit brand with products in food, apparel, premiums and other categories."

 

Jeff Christensen,  

Senior Manager, Global Licensing & Strategic Partnerships, Beam Global Spirits & Wine, Inc.

 

 

 

“Follett is a very conscientious company. Torque has worked with many individuals throughout the organization, to accurately translate our complex message into the communication materials in a way that has modernized and energized the brand.”

 

Scott Deaton,  

Executive V.P., Marketing, Follett Higher Education Group.

 

 

 

“Torque helped me give Wilson Jack a true consumer benefit story and changed the way we think — as a company — about developing products and promoting our brands.”

 

Tom Gruger,

Business Director, Wilson Golf

 

 

 

“Without the work that Torque did, we would not have gotten to market as fast or as far as we did. What Torque did was spot-on and a lot faster than what most firms I’ve worked with.”

 

Bill Hogan,

Business Manager, USG Framing

 

 

 

“Torque gets it. They designed our new logo, identity and communications materials, tapping all of the many aspects of our vision for the BOMA of tomorrow. We’re proud to step forward with all of our bold plans under the new mark!”

 

Matthew Smith,

Director, Marketing & Communications


Principal

Kevin Masi


As the purveyor of the Torque company vision, Kevin is the author of Tribal Intelligence®. Kevin guides the firm's web-centric marketing strategies to reach tribal habitats, form persuasive experiences and generate brand vitality. Kevin believes that exceptional problem solving comes through accountability. By fostering a sense of duty in everyone from the night janitor to the account director, he has built a team of "owners,"— people who treat Torque projects as if they were their own. A favorite question he puts to the team: "What would you do if it were your money?