Launch // Company launch. Product launch. Channel, trade and buyer launch programs

 

Brand Strategy // Audience segmentation, positioning, go-to-market strategies, message platform development

 

Brand Identity // Logo, brand identity standards, packaging

 

Digital Marketing // Search, advertising, social media, mobile device

 

Web Site Development // Website, eCommerce, microsite, Blogs, online/offline integration

 

Advertising // Broadcast, online and print media

Principal

Kevin Masi


As the purveyor of the Torque company vision, Kevin is the author of Tribal Intelligence®. Kevin guides the firm's web-centric marketing strategies to reach tribal habitats, form persuasive experiences and generate brand vitality. Kevin believes that exceptional problem solving comes through accountability. By fostering a sense of duty in everyone from the night janitor to the account director, he has built a team of "owners,"— people who treat Torque projects as if they were their own. A favorite question he puts to the team: "What would you do if it were your money?