Prime Group, Inc.

The Prime Group, Inc. needed to represent its corporate story in a progressive way. Prime engaged Torque to help redefine its corporate identity and message as well as support its ongoing property developments.

 

Becker Professional Education

With three separate brands in market, Becker needed an umbrella brand that harnessed the strength of its strongest brand. After extensive research and brand planning, Becker came to Torque for a new brand and message.

Northwestern Memorial Hospital

Challenge
Northwestern Memorial Hospital (NMH) launched a broad-based marketing campaign in fall 2009 to announce the unveiling of 300 healthcare quality ratings, across all areas of patient care in the hospital. The ratings reside in a section of NMH’s new website, which launched August 31, 2009. NMH needed to create an online component to the campaign that would build awareness and drive traffic to the NMH website.
Solution
Torque created a messaging platform and integrated banner ad campaign that could speak to a disparate set of audiences. We created three distinct treatments of the campaign, which allows NMH to test the campaign in market and fine-tune it over the course of its year-long run.
Result
The banner ad campaign launched in October 2009, and the most recent results show that the campaign is successfully increasing brand awareness and motivating users to make repeated visits to the NMH website. In another sign of the campaign’s effectiveness, visitors to the site have explored beyond the ratings section, reaching out to the hospital via the site’s Physician Finder tool.

Northwestern Memorial Hospital launched its new website in 2009, which includes 300 healthcare quality ratings. NMH tapped Torque to create a year long web banner ad campaign to build awareness for the site and the ratings.

Pine Mountain Brands

Torque was brought on to re-image the venerable firelog brand by appealing to women invested in home, quality time and connecting with people. We wrote the line “More Warmth. More Time. More Life” to express the brand’s lifestyle philosophy.

Chicagoland Chamber

Torque re-focused the Chamber’s brand position, incorporating its rich history and mission of supporting Chicago’s economic development. We refined the logo, designed the website and developed standards for online, print and events.

312 Urban Wheat Ale

Goose Island asked Torque to design a site for 312 that unifies all the programs connected to the beer. We developed a fun, bold flash experience, putting the beer at the center of the 312 universe so fans can easily follow all related marekting events.