All markets are experiencing turbulent change. Many businesses are fighting desperately to avoid slipping into the obscurity of commoditization. They are responding with their own rapid change, repositioning their brands, changing their offerings, re-segmenting their markets and exploring new communication channels.

Torque is a Chicago marketing agency that helps businesses take on the tough challenge of evolving their brands, planning and running integrated online offline marketing programs. We help find answers by asking the right questions: What are your biggest concerns? What are your customers’ biggest desires? What makes your offering clearly valuable and distinctive to your customers? Is it time for your company to re-launch it's brand or launch an new product? We can help.
Eric Masi, Torque Principal

Principal / Creative Director

Eric Masi

emasi@torquelaunch.com »

With one foot in the world of Torque’s Tribal Intelligence strategy and the other firmly planted in the jungle habitats of creativity, Eric is Torque’s senior creative translator. He’s charged with distilling ideas, and skillfully reinterpreting business requirements into creative expressions that get people’s blood flowing. He believes creativity is about flirting with the absurd and finding new ways to defy rules, all in service of driving business. Before co-founding Torque, Eric worked on high profile projects as an art director for clients such as Budweiser, Amoco, and Ameritech.