All markets are experiencing turbulent change. Many businesses are fighting desperately to avoid slipping into the obscurity of commoditization. They are responding with their own rapid change, repositioning their brands, changing their offerings, re-segmenting their markets and exploring new communication channels.

Torque is a Chicago marketing agency that helps businesses take on the tough challenge of evolving their brands, planning and running integrated online offline marketing programs. We help find answers by asking the right questions: What are your biggest concerns? What are your customers’ biggest desires? What makes your offering clearly valuable and distinctive to your customers? Is it time for your company to re-launch it's brand or launch an new product? We can help.

Principal

Kevin Masi


As the purveyor of the Torque company vision, Kevin is the author of Tribal Intelligence. Kevin guides the firm's web-centric marketing strategies to reach tribal habitats, form persuasive experiences and generate brand vitality. Kevin believes that exceptional problem solving comes through accountability. By fostering a sense of duty in everyone from the night janitor to the account director, he has built a team of "owners,"— people who treat Torque projects as if they were their own. A favorite question he puts to the team: "What would you do if it were your money?