June 21, 2004
Brand-launch firm announced launch of redesigned website

Torque Ltd., a brand-launch and integrated marketing communications firm, announced the launch of its own fully redesigned Web site, to keep current with its evolving agency offerings, brand planning philosophy and creative vision.

Torque is eager to maintain all areas of its marketing activity at consistently high levels. “In our business, everything we do comes under scrutiny as a demonstration of our capabilities. It’s paramount to be current and on-target for all of the industries we serve.” explains Kevin Masi, principal and co-founder.

The focus of the site is a clean, contemporary showcase for client work and company news, and it goes beyond brochure ware with a customized, secure file transfer area (FTP). Here, clients post and retrieve project-related files to on a daily basis. "Sometimes clients even post files for other third-parties, using the Torque FTP as an exchange forum. Seeing that, we realized how central our website is in the ongoing transaction of business with our clients," relates Masi. With every visit to the posting area, users are also exposed to the latest company news, updating them on Torque’s capabilities and accomplishments.

"Business Services firms need the design of their Web sites to pull back as much as possible, allowing content to be king. The site must load quickly and be easy to navigate. Busy executives don’t have time for anything more than solid functionality. We believe this can be accomplished in a site that is also pleasing to look at and satisfying to use. Often, the things you don’t see leave the lasting positive impressions," explains Adam Lilly, Torque’s senior design manager.

With a focus on optimizing technology, Torque expects to be able to efficiently post news, case studies, articles and other intellectual content, making the Web site a central tool in Torque’s new business process.

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