October 9, 2003
Utilizing
Technology to Promote Yourself and Advance Your Career, Presented to
the Marketing Club at Northeastern University by Kevin Masi
Finding a job—much less advancing your career—will be difficult
if you think of it as trying to satisfy someone’s job description.
In an employment environment overwhelmed with complex hiring practices,
headhunters, job postings on corporate web sites and online job search
services, it is easy to get distracted and misled about what’s
important.
The work Torque does often includes promoting key individuals within organizations
as experts in a specialized field. For these individuals, no invitations
are offered; there are no guidelines and no rules. And at the same time,
a limitless world of possibilities exists for them.
In addition, Torque has advised many people in their efforts to
advance to the next stage in their careers at the professional, management,
executive and board levels.
From these experiences, we demonstrate ways to create personal self-promotional
campaigns that go well beyond the resume, job sites and personal networks,
every step of the way utilizing technology.
Download
a copy of the seminar presentation (6.6 MB download. Microsoft PowerPoint required.)
Key topics in this inquiry include:
Reframe the question: don’t look for a job, think of yourself as a solution
Define your value and articulate it: what makes you uniquely capable?
Immerse yourself: through research, discover the market, the company that
interests you, the department, key individuals within the organization
and the tribes to which they belong
Develop your social capital, a network of more than just friendly acquaintances,
but a carefully selected group affiliated with places that are useful
to your purpose
Develop a story about what you have to offer…go beyond the job description,
and express it in terms that represent value, not just a capacity to work
Utilize technology for research and communication, but don’t expect
it to do the work for you!
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