Finding Utopia at a trade show?
- - - - - - - - - - - - - - - - - - - - - - - -
Torque News
Client Success Update
- - - - - - - - - - - - - - - - - - - - - - - -
Okay, you
won't find
the Utopia
you are thinking
of at a trade
show, but
Torque is
happy to
announce
that at the
recent Mercury
World trade
show,
the attendees
had no problem
finding our
client, Utopia
Solutions.
After we
created
and executed
a strategy
to promote
them at
Mercury World,
Utopia experienced
a significant
increase
in trade
show booth
traffic and
a 100% increase
in contact
name generation
over last
year.
We would
like to say
congratulations
again to
Utopia Solutions
on the overwhleming
turn out
and wish
them good
luck with
the next
trade show!
* * * * * * * * * * * * * * * * * * * * *
Good Vibrations!
- - - - - - - - - - - - - - - - - - - - - - - -
Torque News
New Client Update
- - - - - - - - - - - - - - - - - - - - - - - -
Power Plate™, the industry leader in vibration exercise technology has
selected Torque to help them position and launch their newest exercise machine,
which will be unveiled in time for the holiday season.
Over the next few months we will be developing a product logo
and will be supporting it with an initial Flash-based promotional micro-website.
Marketing plans for early 2007
include
a robust
advertising
campaign
and
evolution
of
the
micro-site
into
a full-
featured
online
experience.
* * * * * * * * * * * * * * * * * * * * *
|
 |
Save money and grief: listen to
the project manager.
- - - - - - - - - - - - - - - - - - - - - - - -
Thoughts on Planning and Execution
by Ron Aichholzer
- - - - - - - - - - - - - - - - - - - - - - - -
At the beginning of any creative engagement there are three things that all
parties involved should come prepared to commit to: a project scope, a budget
and a time frame. After those three anchors are set, the fluid, mysterious
creative process can begin. But the person who is responsible for continually
reorienting everybody, clients and creatives alike, to those anchors, is the
project manager.
Project managers are the voice
of reason; they are responsible
for balancing a client's hopes
and aspirations with the realities
of budgets and time frames.
Sometimes this means a
project manager has to tell
a client that what they think
they need is really not the
best goal, or even an
achievable one. Sometimes it
means pushing creatives to
find more economic yet equally
successful creative solutions.
The best way to save money and
get
the
best
deliverable
you
can
is
to
plan
every
detail
of
a project
as
specifically
as
possible.
When
you
skip
the
planning
step,
or
the
plan
isn't
agreed upon
by
all
parties,
one
of
two
things
inevitably
happens:
clients
get
a bigger
bill
at
the
end
of
a project due
to
rush
charges,
or deadlines
get
pushed
and the client is uncomfortable.
Why does
planning
get skipped?
It
can happen
for a
multitude
of reasons,
but often it's because outside influences are creating tight deadlines that demand a rushed pace.
Can projects
go superfast?
Absolutely.
The problem
is that
quality
can suffer,
and there's
nothing
worse getting
20,000
brochures
with the word "pubic" where "public" should be.
Lightning
fast projects can't sidestep the normal sequence of steps,
they just require all parties to be constantly available
and responsive. That's hard because we're all so busy!
The bottom line: Get with your
project
manager
and
take
the
time
to
plan,
and
agree
on,
a reasonable
time
frame,
budget
and
scope.
They
will
keep
you
anchored,
and
sane.
* * * * * * * * * * * * * * * * * * * * *
|
