Reach 360
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Torque News
Launch Update
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Reach 360, a PEO Professional
Employer Organization (PEO)
based in Elkhart County, Indiana,
enlisted Torque to provide
them with a name, logo, and
full identity system that would
be a testament to the company's
ideals and services. We're
pretty proud of what we came
up with.
Reach 360's aim is to increase business productivity and profitability by relieving business owners of burdensome administrative and human resources tasks. They provide services ranging from health insurance and worker's compensation to payroll, employee recruiting and training, and OSHA compliance.
Reach 360 as a name evokes the comprehensive range of services that this company
provides. It expresses the idea that all of these services are within reach of
even small business owners, through partnership with a larger PEO. Torque provided
Reach 360 with a striking logo, which further emphasizes these company ideals
and advantages.
Torque is now working on Reach 360's website, which will debut soon. Be sure
to check our website for periodic updates.
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You gotta have Faithe
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Torque News
Staff Update
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If you've called or stopped by our office lately, you may already be familiar with our new office assistant and traffic manager, Faithe McCreery. Faithe moved to Chicago in January after riding out 22 years as a Hoosier, most recently living in downtown Indianapolis.
Faithe came to Torque on a temporary assignment in mid-February, intended to
be a personal assistant to Eric Masi. As she quickly became oriented with Torque's
atmosphere and procedures, her role evolved into a resource for the entire office.
Her responsibilities expanded from general administrative tasks to include research,
correspondence, writing, and assisting Creative and Account teams with project
scheduling (i.e., chasing people down and harassing them to get things done).
Faithe accepted a full-time position with Torque in March, and we're glad to have her help in keeping things running smoothly. The next time you call our office, be sure to introduce yourself and say "hi."
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33six
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Torque News
Launch Update
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The real estate developers
of Irongate Land Company engaged
Torque to brand their latest
property, located at 336 South
Morgan Street in Chicago's
West Loop neighborhood. Construction
will soon begin on the property,
which will feature chic, contemporary
condominiums aimed at
young professionals. The condos
provide a combination of
the convenience of Downtown
and the more intimate atmosphere
of nearby Greektown.
Torque named the development 33Six (pronounced "thirty-three six"), an interesting twist on the property's street address. We thought that the key concept of 33Six was intersections: not only does this property represent a crossroads between the lifestyles of Downtown and the neighborhoods of the West Loop, but it is conveniently located just minutes away from the intersection of Interstates 290 and 90/94. The X in 33Six's logo further emphasizes this concept: four lines draw together toward a single point at their center, representing 33Six itself.
Our next steps for 33Six are slapping their spiffy new logo on collateral materials and a website, all coming soon. We'll keep you updated as more news develops.
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It's Fancy Beer, Yes?
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Torque News
Brand Spanking New Client Work
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When it comes to Matilda, Goose Island's Brewmaster Greg Hall expects only
the best for his beer. Perfect logo, the right glass, and some darn fancy posters
to promote it in all his favorite bars and restaurants. Inspired by the beauty
of the Belgian beer posters he saw on his recent trip to Brussels, Greg commissioned
us to create these two new pieces of Matilda art.
You should start seeing these in local Chicago bars and restaurants soon. That's
assuming the beer geeks in and around Chicago don't try to steal them off the
walls of your favorite watering holes before you get to see them.
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