Read the case study -->

July 15, 2004
Torque marketing campaign receives Communicator Award of Distinction

Torque Ltd., a brand-launch and integrated marketing communications firm, announced receiving an award of distinction for a branding and sales campaign created for The Elysian Development Group.

Torque developed the marketing positioning for the Elysian ultra-luxury hotel and residence, including naming the hotel and writing the message platform. The promotional campaign consists of print advertising, direct mail and Internet marketing. Of particular note is the distinct creative treatment, imaginatively using images and language to convey the experience of discovering something rare, from another place and another time.

With a boost from the campaign, the Elysian hotel and residence project has been a big success, exceeding initial sales targets. As a result, the project has been expanded nearly 20%, including the construction of additional units and other amenities. Read the news release.

Torque is still in process with the Elysian campaign, and is also turning its sights on marketing luxury real estate projects in other parts of the country. Torque has built a practice around marketing to the high-end consumer experience in the areas of spirits, cosmetic medial services and consumer packaged products.

Go to Torque News -->      Go to Torque home -->