October 27, 2004
Torque redesigns Consumer Guide website

Torque Ltd., a brand-launch and integrated marketing communications firm, announced the launch of the redesigned Consumer Guide website, ConsumerGuide.com. The site is owned by parent company Publications International, Ltd., the thirty-seven-year-old publisher of over 500 print and electronic titles each year, in a variety of consumer categories. Consumer Guide is a flagship publication, representing the company’s plans for future growth into online products.

Torque overhauled every aspect of the newly launched site, from content organization to visual design. The redesign included a new navigation system and the development of a new look for the entire site. Web screens now have an open feel, prioritizing important information, while providing efficient access to extensive additional content.

Torque also designed the new logo and wrote the tagline "Adding to Life," appealing directly to the customer experience. "Shopping is becoming more and more overwhelming, with too many choices," explains Brian Reilly, VP of Product Development. "Torque worked with us to position Consumer Guide as the trusted expert, educating shoppers while making the shopping and purchase process fun and manageable. Part of Torque’s approach included promoting our editorial review experts, emphasizing their unique process of field evaluation and enthusiasm for their work."

Throughout the process, Torque worked with Reilly’s team to seamlessly tie merchants and other service partners visually and functionally into the online customer experience. Torque will also be involved in ongoing marketing and web site promotion.

Phase two will see the automotive segment of the Consumer Guide site launch, later this fall.

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