October 14, 2004
Torque wins gold at BMA Tower Awards

Torque Ltd., a brand-launch and integrated marketing communications firm, announced the win of top honors, with a Gold Award for Agency Self Promotion at the Chicago Business Marketing Association Tower Awards ceremony.

Torque's winning entry, a direct mail program, consists of six individual mailings, designed to cut through the clutter and hold the attention of busy executives. Each mailing is delivered in a five-inch box containing a full-color, accordion-fold brochure and a playful interactive toy premium that extends the concept. The six messages are delivered in witty, simple terms—succinct metaphors for the complex marketing challenges managers face in business every day.

"Today, direct marketing campaigns must get noticed, entertain, educate and ultimately elicit a response (usually in the form of a phone call or visit to a website). That’s a lot to expect from a marketing vehicle. I believe our campaign captures those elements, and all with the distinct flair and style of our agency," explains Kevin Masi, principal and co-founder. "In addition, the mechanics of the program make this a precise marketing medium: targeted, experiential and measurable."

For self-promotion, Torque is able to create publicity for itself by integrating DM efforts with client events, content on the company’s website, and events occurring in the sales process.

Over the years, Torque has turned to direct marketing as a means of supporting client CRM as well as sales activities. Both economic and highly controllable vehicles, Torque uses print and electronic direct marketing to deliver meaningful content and showcase personality for its clients. Torque sees this as important in maintaining and building customer relations with sophisticated business managers looking for partners to help solve complex challenges.

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