March 1, 2005
Consumer Guide Launches Torque’s Redesign
of their Automobile Shopper Website
Torque Ltd., brand-launch communication and creative services firm, announced
the launch of the redesigned Consumer Guide website automotive section
auto.consumerguide.com.
The site is owned by Publications International, Ltd., and Consumer
Guide’s
automotive website is its flagship Internet publication, representing
the company’s
initiative for future growth into online products. Late last year Torque
also completed the redesign of the consumerguide.com products website.
To accomplish the redesign, Torque overhauled every aspect of the site,
from content organization to visual design. Development included a new
navigation system and a new look for the entire site. Web screens now
have a clean, open feel prioritizing important information, clearly directing
the shopping process and providing efficient access to extensive additional
content.
Torque also designed the publication’s new logo and wrote the tagline “Adding
to Life,” appealing directly to the consumer experience. “Shopping
for a new or used car is becoming more and more overwhelming,” explains
Grant Whitmore, VP of CG automotive. “Torque worked with us to
position Consumer Guide as the trusted expert, here to educate automobile
shoppers while making the shopping and purchase process fun and manageable.
Part of Torque’s approach included promoting our editorial experts
and emphasizing our highest value revenue streams. Overall, the newly
designed user experience will allow us to continue expanding our product
and reach an even greater number of car and truck shoppers.”
Throughout the process, Torque worked with Whitmore’s editorial team
to seamlessly tie promotions and service offers visually and functionally
into the online customer experience. Torque also worked closely with the
Consumer Guide technology team to ensure that the user experience translated
accurately during the programming and development process.
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