01.31.08
Torque Launches CREA Brand Identity
CREA, or the Chicago Real Estate Alliance, is an affiliate of the Chicago Chamber of Commerce. Its mission is to stimulate the business economy of the region by bringing together business segments related to real estate, from developers to labor, from materials manufacturers to architects, giving them a strong collective voice and advocacy for the pursuit of business value creation. CREA is leading key development initiatives in Chicago, such as the Central Area Plan, which proposes a number of urban improvements. These include numerous transit system and public area and green space projects, and supporting Chicago’s 2016 Olympic bid.

In addition to designing the logo and brand identity, and supporting CREA in the above initiatives, Torque is also developing CREA’s messages for each real estate related vertical, and producing a resource database website that will server the larger community.

10.24.07
Graphic Design USA Awards
Torque is running out of room on our award shelves- we've recently been awarded eight new American Graphic Design Awards by Graphic Design USA magazine. This annual competition has been held for over thirty years to recognize outstanding work in print and collateral materials, advertising and promotion, corporate identity, and other areas of graphic design. We see our accomplishment as no small feat, considering that we were chosen from more than 11,000 applicants!Read the full story on our blog.

05.14.07
BMA awards Torque for USG Framing work
Torque's work for USG Framing was recognized by the Business Marketing Association of Chicago last week at their annual awards gala. Kevin and Eric were in attendance to receive the award and are very pleased to add USG Framing to the list of clients that we have done award winning work for. Read the full story on our blog.

04.30.07
Matt Hoolehan joins Torque
Matt Hoolehan joined Torque in April, as senior account manager and marketing guru. His experience at Noble BBDS, and most recently in Ambrosi, bring the strategic chops we’ve been looking for. In addition to augmenting strategic marketing capabilities, we hope to expand video production services (including web video) and web analytics as part of our commitment to client marketing ROI. Read the full story on our blog.

03.23.07
Torque aids opening of Power Plate Institute
Torque is pleased to announce that we've begun working with the Power Plate Institute, a training and retail facility for Power Plate athletic devices, to plan their United States debut. While the Institute has been in operation in Europe for several years, their first American facility will be opening in Lincoln Park in May of 2007. Visitors to the Institute will have the opportunity to learn about, test, or even buy Power Plate equipment, as well as attend regular training sessions with instruction from experts. We're helping to plan a Grand Opening ceremony, so stay tuned to our website for updates on this exciting event.

12.10.06
Imperial Brown Goose Release
Goose Island's newest beer in their highly sought after reserve line will hit the shelves this week with a label that Adam designed for it. The new beer, dubbed the Imperial Brown Goose, will look a little different than the other Goose Island Reserve Beers. It'll be in big 750ml bottles with black foil wrapped around the necks. Why the special format bottles? A historic beer deserves a bit of pomp and circumstance, and this is one special beer. It's the first beer in America made by blending multiple vintages of the same beer that have been aged in bourbon barrels for differing amounts of time. Look for it on retail shelves near you.

12.01.06
Neenah Paperworks Letterhead Design Award
We are happy to announce that the identity that Adam designed for Brewmaster Greg Hall has won Silver in the Neenah Paperworks Letterhead and Identity Design Competition. In addition to fame and glory, Adam gets a fat $300 award prize, that he will no doubt spend on more Goose Island beer.

11.20.06
Powerplate MY5 Website Launches
One month after we started work with Power Plate on a website to promote their newest product the my5, we are happy to announce that the new Flash site we built for them is up and running. Additionally, Torque simultaneously launched a viral campaign to drive traffic to the new website.
View the new website.

11.15.06
Augusta Ranch Website Launches
We are happy to announce that the new Flash site we built for the Prime Group Inc.'s newest property, The Palms at Augusta Ranch, launched today. The new site features stunning typography, beautiful photography and a highly interactive user interface.
View the new website.

09.01.06
Eight American Graphic Design Awards
Torque wins a whole handful of awards for client work across a broad spectrum of industries. Torque recieved recognition for its Goose Island Matilda logo, Goose Island Imperial IPA logo, Goose Island Handrcrafted Soda packaging, Fox and Obel brochure and website, Stephen Hamilton Photographics website, the House of Fine Chocolates website and Bluwood's brochure.

08.07.06
Torque Guides Wilson Golf into 2007.
Wilson Sporting Goods has engaged Torque to position and brand its golf division, as well as further market and unify its six core product brands under the Wilson Golf brand. A catalog and website that market the product brands to men, women and youth golfers are scheduled for launch in late 2006.

08.07.06
Torque Launches Baum Property
Chicago's Baum Brothers, LLC, awarded Torque the assignment of marketing its latest property, the Cooper Lamp Building on west Diversey. Baum Brothers, a premier Chicago retail real estate firm, plans to develop an entirely new concept for the retail and office space, and has asked Torque to position and market the property in a fresh and unexpected way. The campaign will hit the Chicagoland market late fall 2006.

"We're doing something very different for the market, and need Torque's highly creative approach to really distinguish the property's unusual promise." - David Baum

07.31.06
Torque receives 2006 BMA Pro-Comm Award
Torque wins the 2006 National Business Markeing Association Best of Division in the Total Communications Program category, for work on the BluWood® branding campaign for client WoodSmart Solutions, Inc. The campaign included brand positioning of BluWood, a next-generation lumber technology that protects homes against mold, moisture and insects. Torque launched the brand with a marketing campaign consisting of a website, print collateral, and print and Internet marketing. View the case study.

04.15.06
Praise for Torque's soda packaging designs on Bevnet.com
Bevnet.com, recognized as the authority on the beverage industry, gave shining reviews to The Goose Island Beer company on their sodas and gave high praise to Torque's new packaging designs. Read Bevnet's review.

03.01.06
Torque recognized twice in the 2006 How International Design Annual
Torque received design awards for our work on the promotional brochure for Stephen Hamilton Photographics, and the Goose Island Beer Company's line of soda packaging.

02.16.06
Torque executes Gulf State recovery event for U.S. Gypsum
USG conducted a special construction exhibition in Baton Rouge, LA over the course of a single day. The exhibition revolved around viewing, in real-time, the eight-hour framing of a 1,700-square-foot, 3-bedroom, single-family home using USG's light-gauge steel product and unique service methodology. Local and state political leaders, builders, code officials, carpenters, and media attended the event. Torque executed all the print, environmental and multimedia support for the event.

01.01.06
Torque launches the newly re-designed Fox & Obel.com
Fox & Obel, Chicago's premiere gourmet grocer and culinary destination launched its newly redesigned website. The launch of the e-commerce site was coordinated to capitalize on a surge in activity generated when Fox & Obel was featured on the list of "Oprah's Favorite Things 2005." In its first month the site was a resounding success, greatly exceeding expectations for sales and traffic. In addition to the site, Torque has begun work on a redesign of the collateral materials for Fox & Obel's highly regarded catering business. Go to Fox & Obel.com.

12.10.05
Sweet Success: Torque Launches House of Fine Chocolate Website
The House of Fine ChocolateÍs (HOFC) e-commerce site www.houseoffinechocolates.com debuted just in time for the holidays. HOFC is a Chicago-based bakery, confectioner and high-end chocolatier, steeped in long-standing European traditions of gourmet desserts and cakes. The objective of the site was to drive traffic to the unique north side store, and increase online commerce. Rich imagery, a deep story that goes back to a European schooling from the 1930s and an intimate design make browsing the sight an indulgence in itself.

Moving to an online commerce model is opening up huge avenues and a new business for HOFC. We expect great things from them, and we encourage you to go tempt your taste buds there.

09.12.05
Torque wins five American Graphic Design Awards
The publication Graphic Design USA, has recognized Torque's work for its excellence in design and communication. The five Torque projects to be featured in their 2005 awards annual are Goose Island's Classic Packages, Goose Island's 312 Packaging, Goose Island's 312 Posters, Stephen Hamilton's Promotional Brochure, and Torque's own holiday card.

08.08.05
Logo 2005 Features Six Torque Logo Designs
Logo 2005 - Year of the Business Card, a forthcoming book by David Carter, will feature all six submissions from Torque . . .
Read more - - >

08.01.05
Furniture Style Magazine Publishes Tribes Article
The August 2005, Furniture Style Magazine features Torque's Kevin Masi. The article applies our Tribal approach to understanding audiences to the marketing of furniture products.
Download the article - - >

07.12.05
How Magazine Award for Stephen Hamilton Photographics Brochure
How Magazine 2005 Self Promotion Annual selected Torque's design of the Stephen Hamilton Photographics promotional brochure for an Award of Merit, Brochure Category.
Read the case study - - >

06.21.05
Goose Island Packaging Design Honored in Print 2005 Design Annual
Print 2005 Regional Design Annual will recognize Torque's design of the Goose Island 312 Urban Wheat Ale packaging. The work will be published in the December 2005 issue, and was selected from over 20,000 entries.
Read the case study - - >

06.15.05
Brandweek Publishes Tribe Manifesto
The June 20, 2005, issue of Brandweek features an article by Torque's Kevin Masi. The article appears in the weekly Top of Mind column. Called "Tribal Intelligence, It's All Irrational Behavior," the article presents the key points in Torque's approach to brand marketing, which revolves around understanding audiences as Tribes.
Download the article - - >

06.01.05
MMA In-Awe Award for Fenner Plastic Surgery
Torque received the Medical Marketing Association's In-Awe Award of Excellence, the highest honor in the Identity category, for the Fenner Plastic Surgery identity system. As part of the branding and marketing for this surgical practice, Torque also developed a website and print advertising campaign.

05.25.05
Torque's 312 design for Goose Island Featured in Creativity Magazine
Creativity Magazine featured Torque's Goose Island 312 Urban Wheat Ale packaging design. For more information, see the June 2005 issue of Creativity.

05.19.05
Adcritic.com Features Torque!
Torque's Goose Island packaging work is featured as the Print & Design Pick of the Day at Adcritic.com today . . .
Go to Adcritic.com - - >

04.15.05
Telly Award for Notebaert Ads
Torque's creative direction on the TV ad campaign for the Notebaert Nature Museum was recognized at the . . .
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03.31.05
BMA Tower Award Goes to Torque
The Business Marketing Association awarded Torque the Tower award for printed. . . .
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03.01.05
Redesigned ConsumerGuide Auto Site Goes Live
The redesigned ConsumerGuide Auto site has launched, after a thorough Torque overhaul. . . .
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01.25.05
Adrian Awards Torque Gold
Torque won the prestigious Gold Award for . . . .
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10.27.04
Redesigned ConsumerGuide.com Launches
Torque announced the launch of ConsumerGuide.com, a state-of-the-art online consumer product search and review tool . . . .
Read the full article - - >

10.15.04
Torque Wins Gold at BMA Tower Awards
The winning entry, for Agency Self Promotion, consisted of six mailings designed to cut through the clutter and hold the attention of busy executives . . . .
Read the full article - - >

10.08.04
Torque Presents Tribal Marketing Seminar at POP Times Show
The seminar presented a practical approach to understanding emotional and behavioral characteristics of a variety of consumer audiences for the purpose of retail marketing . . . .
Read the full article - - >

07.15.04
Communicator Award of Distinction for Torque
Torque's branding and sales campaign for the Elysian Development Group's Gold Coast Hotel & Residences won the Communicator Award of Distinction . . .
Read the full article - - >

06.21.04
Torque Launches Redesigned Website
Torque's fully redesigned website keeps current with the agency's evolving offerings, brand planning philosophy and creative vision . . .
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05.04.04
Torque Launches Wilson Sporting Goods Volt and Diablo Golf Balls
Wilson recently identified an un-tapped niche in the low-cost golf ball market. Seeking to build on their successful collaboration . . .
Read the full article - - >

04.05.04
Torque Launches IT Lighthouse
IT Lighthouse specializes in providing technology services to small- to medium-sized companies, and seeks to build its business . . .
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03.23.04
Elysian Hotel Expands after Initial Success
In response to strong initial sales, the Elysian Development Group secured the right to purchase additional Gold Coast property . . .
Read the full article - - >

03.08.04
Gourmet123 Web Site Launch
Gourmet123.com serves the passionate or aspiring gourmet home chef seeking game meat and other choice delicacies . . .
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03.01.04
Torque Tech Update Builds Relationships
Torque tech upgrades are aimed at going beyond improved speed and capacity to building stronger client relations . . .
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12.19.03
Torque Launches New Brand Positioning for Universal Access
Universal Access Global Holdings Inc. seeks to refine and improve the communication of its service offerings and value propositions . . .
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11.05.03
Charles Marine and Industrial Group launches consumer product line
Charles Marine and Industrial Group unveiled their new consumer product line at the July MAATS show . . .
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10.09.03
Presentation to the Marketing Club at Northeastern Illinois University
Finding a job—much less advancing your career—will be difficult if you think of it as trying to satisfy someone’s job description . . .
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09.25.03
Wilson Sporting Goods and Torque at POP Times Show
Synchronization of specialists in the development and launch of the Wilson Jack Golf Ball brand. . . .
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