New
Product
Launch
Another product for a saturated marketplace…?
Whether it’s a service or consumer good, there are huge numbers of products in every category. Many are rich with features, high in quality and aggressively priced. Yet our clients still need to add their product to the mix with the hope that their innovation will answer a specialized need … and sell. They have a vision for why they are different, but are challenged to spend their marketing dollars in the most productive way.
Torque has helped many companies develop successful launch campaigns designed
specifically for tangible, definable audiences. When we worked with Wilson Sports
to launch a new mid-price golf ball, we knew more tech specs wouldn’t separate
it from the 20 other balls at sporting goods stores. Through customer outreach
studies, we discovered the true persona behind the statistics and helped develop
a Tribe profile of the recreational golfer. We’ve done the same for USG’s homebuilder
tribes, for Borders Books’ readers and many others. We would love to tell you
about the successful integrated strategies and tactical media plans we developed
for many of our clients' launches. But the most valuable thing we bring to
the table is customer insight that connects our clients with the audiences that
matter.
Call us today with your pending product launch, and we can discuss a tribal approach that will have customers talking and the marketplace taking notice.
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