Goose Island Classics Ads, Posters and Outdoor
The Goose
Island
brand is
an invitation
to explore
and discover
the extraordinary
experiences
of craft
beer. After
helping
Goose Island
articulate
that core
brand message,
our marching
orders
were to
create
a campaign
around
it.
Heroic
product
imagery
and entertaining
verbal
themes
animate
the resulting
campaign,
and they
extended
across
coasters,
bar displays,
and outdoor
and print
advertising.
Torque
also developed
radio advertising to
promote
bar events.
Initial results show a solid up-tick in the number of tap handles at current accounts, and steady growth in new accounts serving Goose Island for the first time.
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