Goose Island Classics Ads, Posters and Outdoor
Following our redesign of Goose Island's branding and packaging, we launched the new look into the marketplace with a program of on-premise materials, billboards and print advertising.
Headlines played on our brand
positioning line, For Those Who
Want More, and created cohesiveness
in the messaging across campaign
elements. The campaign featured
heroic photography of the beer
in pint glasses. This successful
campaign was also supported with
radio
advertising.
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