312 Urban Wheat Ale Print Ads, Posters and Coasters
To
build a program of on-premise
and outdoor campaign materials
for Goose Island's 312 Urban Wheat
Ale, Torque leveraged the brand's
greatest assets: a healthy sense
of humor and a serious commitment
to having fun.
Our award-winning campaign carried
the brand's bold yellow and black
color scheme into posters, print
advertising, and pub coasters
that were very well received among
the brew's young, urban consumers.
Rounding out the campaign, we
produced several radio
spots.
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Awards & Recognition
GD USA
2005 American Graphic Design Award
2005 Communicator Award |
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