The Goose Island Beer Company
Branding Program
Packaging Designs
  312 Urban Wheat Ale
  Goose Island Classics
  Goose Island Reserve
· Handcrafted Sodas
   
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Handcrafted Soda Package Designs

Goose Island's soda line is all about making soda special--making it an occasion, not just an everyday habit. Our packaging designs harken to the days of soda fountains, ice cream and—yes—real sugar.

Recognized in the 2006 How International Design competition, our packaging featured duotoned images of members of the Goose Island staff and their children. The images brought a sense of family and authenticity to a brand that seeks nothing more than to provide its drinkers with an uncomplicated good time.

Awards & Recognition
2006 How International Design Annual



2006 American Graphic Design Award