The Goose Island Beer Company
Branding Program
Packaging Designs
  312 Urban Wheat Ale
· Goose Island Classics
  Goose Island Reserve
  Handcrafted Sodas
   
Radio
Print & Outdoor
Miscellaneous
Goose Island Classics Package Designs

In late 2004, Goose Island Beer Co. engaged us to revamp the branding system that had served the brewer for the previous 15 years.

The sacred process of updating the brand, and extending the new system across thirteen different product lines, took three challenging months. During those three months, we also completed packaging for Goose Island's 312 Urban Wheat Ale, their Summer and Winter pub packs and the two newest beers in their reserve line, Imperial IPA and Matilda.


Awards & Recognition
2005 AdCritic.com




GD USA
2005 American Graphic Design Award


2005 Communicator Award