312 Urban Wheat Ale Package Designs
In many
ways, 312
Urban Wheat
Ale broke
the Goose
Island
mold. It's
a loud
beer, filled
as
much with
flavor
as it is
with attitude.
Its packaging
had to reflect the 312 attitude.
Torque
took on
the challenge
with a
packaging
design
that paid
homage
to 312's
hoppy brethren,
but also
stood alone
and told
its own
story.
Liberal
use of
yellow
and black
made the
beer stand
out on
shelf—and
in award
competitions.
Sales have
broken
the mold,
too.
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Awards & Recognition
2005 Print Regional
Design Annual
2005 Creativity Magazine
GD USA
2005 American Graphic Design Award
2005 Communicator Award |
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