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The Goose Island Beer Company
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Goose Island Handcrafted Soda Branding Program
Goose Island
takes no
less pride
in its
sodas than
it does
in its
beers.
Rebranding
the sodas
called
for no less care.
The fun
and nostalgic
feel of
soda fountains
provided
inspiration
for our
choice
of typeface,
color and
linework
in our
rebranding
campaign.
Anchored
by the
positioning
line The
Richest
and Creamiest
Sodas,
it also
provided an excellent
foundation
for a full
line of
packaging.
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