Gerry Clemons
Senior Copywriter
While much of the agency expresses itself in a visual language, Gerry crafts his ideas, or embellishes those of others, in English. From bold, unexpected headlines to lengthy, tonally consistent text, he gives brands a confident and friendly voice. Gerry is at his best collaborating with designers to create powerful paradoxes between visuals and words.
Gerry has worked at several world-class advertising agencies, including Leo Burnett and DMB&B, creating distinctive advertising for brands such as McDonald's, Budweiser, Kellogg's, Maytag, Sony and both the Penn and Wilson tennis ball brands. The early part of his career was spent primarily in the broadcast arena, but the unique challenge of writing for integrated marketing across multiple disciplines satisfied his need for constant new stimuli. The intensity he applies to his craft is not unlike the intensity he enjoyed surfing, racing catamarans and skiing off of treacherous cornices in the Colorado Rockies every day for two seasons in Vail.
Gerry graduated from the University of Florida and the Portfolio Center.
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