Eric
Masi
Principal and Creative Director
With one foot in the world of Torque's Tribal Intelligence strategy and the other firmly planted in the jungle habitats of creativity, Eric is Torque's senior creative translator. He's charged with distilling ideas, and skillfully reinterpreting business requirements into creative expressions that get people's blood flowing.
He believes creativity is about flirting with the absurd and finding new ways to defy rules, all in service of driving business.
Before co-founding Torque, Eric worked on high profile projects as an art director
for clients such as Budweiser, Amoco, and Ameritech. He received his BA in Fine
Art from U of I and studied at the American Academy of Art. He is currently an
active member of Vistage,
a business leadership development organization. Eric also studied the humanities
in Italy and pursues interests in Art Deco and early 1950s American furniture.
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