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| Elysian
Hotel and Residence |
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Elysian Direct Mail
As an ultra-luxury
brand,
the Elysian
required
special
consideration
for its
direct
mail campaign.
Torque
named the
Elysian,
a Chicago
Gold Coast
hotel and
residence,
and positioned
it as a
magical
return
to the
handcrafted,
luxurious
sensibilities
of an ideal
past. We
knew that
no ordinary
campaign
would capture
the imagination
of the
development's
high-net-worth
tribe.
The direct mail campaign we created for the Elysian employed an exquisite blend of fine paper stocks, finishes, and personalized touches that made each piece feel like an invitation to an elegant ball. Response to the piece was well above the industry average for direct mail. The campaign won the 2005 Adrian award for excellence in direct mail design, and along with our print
ads and website, contributed to a highly successful pre-construction sales effort.
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