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Consumer Guide Website
Torque worked with Publications International to redesign the Consumer Guide
(CG) website, the company’s flagship publication featuring auto and product
ratings and reviews.
Torque developed a positioning for their unique approach to helping
consumers compare and shop vast selections of products. Torque then created
a new family of logos, a tagline, “Adding to Life” and print collateral. We
overhauled the site, from content organization to visual design, including
a new navigation system, and efficient access to extensive new content.
The launch of the new site marked their maturation as a leading online
product shopping tool and has led them to new revenue streams, including
capitalized ad space, sponsorships and other partnerships.
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