Borders International Branding Program
As Borders launched its new stores in the UK and Singapore, they requested a refresh not only of the store, but also of their logo. They wanted an energized symbol suggesting Borders’ globalization. Torque, honoring the original logo, created and attached an active icon that represented both a global presence and their global product offering. The logo was then extended into a store category system with color-coding and sub brand standards.
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Awards & Recognition
NARM Certificate of Merit, Music Retail Merchandising
Step-by-Step Magazine: Article on Borders Store design for UK
Display and Design Ideas Magazine: Borders London Launch Article
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