BluWood Print Collateral
BluWood's
print materials
needed
to express
the benefits
of a complex
chemical
formulation
and treatment
process
in simple
terms.
Armed with
the results
of our branding
process, we crafted copy for two brochures directed at
builders
and home
buyers.
We created
a library
of photographic
assets
in a series
of on-location
photo shoots
at construction
sites in
North Carolina.
Next, we
designed
information
graphics
to illustrate
the benefits
of building
with BluWood,
and contrasting
it with
other treated
materials.
The 1-2-3
combination
of powerful
messaging,
distinctive
photography,
and information
graphics
came together
in
collateral
pieces
that have
been very
well received
in the
industry.
Along
with the
ad campaign and website,
the brochures
won the
2005 BMA
Pro-Comm Award for
Total Communications
Programs.
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Awards & Recognition
2006 Business Marketing Association Award
2006 American Graphic Design Award
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