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Bell Racing Product Catalog
Rebranding
Bell Racing's
helmet
business
in print and on
line presented Torque with an opportunity to inject spirit
and visual
appeal
to a brand
whose consumer
audience
is trending
younger
and growing
boundlessly.
Bell's
primary
objectives
with the
web site
were two-fold:
one, introduce
the same
sophisticated
brand feel
of our
catalog
design
to the
web site,
and two,
provide
a home
for its
expanding
product
lines and
news stories.
We began
by designing
an interface
that beautifully
complemented
the rebranded
print materials.
We then
built a
right-sized
content
management
system
for the
job, which
allowed
Bell to
modify
product
and news
content
internally.
With its
online
tools in
place,
and racing's
popularity
continuing
to spike,
Bell Racing
is positioned
to serve
greater
quantities
of relevant
content
to its
passionate
audience
on line. View the Bell Racing web site.
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