|
|
 |
 |
|
|
|
|
Bell Racing Product Catalog
Rebranding
Bell Racing's
helmet
business
in print
and on
line presented Torque with an opportunity to inject spirit
and visual
appeal
to a brand
whose consumer
audience
is trending
younger
and growing
boundlessly.
After thoroughly
reviewing
the competition,
we recognized
immediately
that the
black and
blood red
of Bell's
identity
could be
brought
into better
service
of the
brand.
We saw
that Bell
could distance
itself
from the
pack by
employing
a dramatic
illustrational
style that
would appeal
to its
younger
consumers.
These strategies,
along with
our brand
positioning
line "Live
to Win,"
combined
to create
a print
piece that
showcases
Bell's
helmet
product
line, and
illustrates
the technology
behind
it, with
beauty
and persuasiveness.
|
|
|
|
|
|
|
|
|
|
