Advertising
What’s your big idea?
Mass media-based brand programs don’t work. Of course you would get arguments from executives at Leo Burnett and Proctor & Gamble. Then again, with the millions they spend, something is bound to happen. But what if you can’t afford a Super Bowl spot?
Torque opens up the advertising process to something our clients can participate in and measure. We absolutely believe in clever advertising…because it is a part of what works. However, the highly creative display, radio or TV spot is only the surface of our responsibility for productive advertising. The underlying planning of media placement, the call to action, the accurate and focused portrayal of our client’s brand promise—these are the ‘science’ behind the art of the advertising we do.
Advertising has a purpose in your marketing mix. And ads work best when they’re built on a strong brand strategy, and complemented by proper PR, Internet marketing and sales activities. As you plan your next campaign, give Torque a call and we’ll share how Tribal Intelligence can drive advertising, and how your company can benefit from advertising that isn’t just a punch line, but a meaningful part of your customer’s perception of your brand.
|
 |
