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University Technology Park
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University Technology Park Branding
Illinois
Institute
of Technology,
along with
several
other investors,
was
developing a full plan for an innovative technology park. The University
Technology
Park at
IIT is the largest commercial investment on Chicago's
south side
since the
construction
of Cellular
Field in
the early
1990s.
The park
is a state-of-the-art
facility
both for
larger technology and bio-tech
businesses as well as an incubator space for start-ups. IIT needed to
uniquely brand the facility while tying it visually to the university. The
logo became a reflection of Mies Van Der Rohe’s design of the restored
central building as well as a stylistic nod to IIT as its core sponsor.
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